The Business of Blogging / Work

Tips for Being Your Blogging Best

Editorial calendar plugin for Wordpress

If I had all the time in the world, I could easily fill up all 365 days of the year with a new post, every day, about gardening, cooking and traveling. I have too much to write about, and that’s a good sign I’m writing about the right things: my passions in life.

I constantly have ideas swirling in my head, inspired by the beauty that I see, the people that I meet or the things that I do. When I engage in conversations, watch a show or listen to the radio, I hear with a writer’s ear and often fill my mental filing cabinet just by listening to others discuss sometimes unrelated subjects. To get them organized and coherent and down on paper (by “paper,” that could mean the back of my junk mail or a jot in my Evernote) can be overwhelming. Often I find myself writing about something that I thought about last year.

Now, nearly 400 posts later, I might know a thing or two about blogging. I’m just as excited about blogging today as I was on the day I started blogging — and every year it just seems to get better.

It goes without saying that being your blogging best means being authentic. Writing in your own voice and your own style. That’s the easy part — getting there is the challenge. Here are a few ways to stay on top of it and get past the blogger’s block.

Organize your posts.

Many professional blogs use an editorial calendar. I don’t. I find it too restricting and prefer to use a running list of topics and drafts that I reference throughout the year. But whether you use one or not, it’s important to organize your posts in a way that makes sense to you.

From a blogging standpoint, an editorial calendar is a weekly or monthly guide of themes, topics, and/or posts that go up on a regular basis. This could mean daily or weekly “columns” incorporated into your blog (like my Five Things Friday series, which posts every other Friday) or a monthly focus the way magazines do it (like summer vacations in June or holiday entertaining in November).

Personally, I stick with a seasonal schedule that tends to change on the fly. Since most of my topics are seasonal (tomatoes in summer, snowboarding in winter), this isn’t hard to do. But I like the flexibility of being able to move my posts around if I want something up right away, or to put something on the back burner if it’s not quite polished yet.

In WordPress, I use the “Editorial Calendar” plugin (best. plugin. ever!) and that helps keep me on track. At a glance, I can see which posts I’ve drafted and how they’re spaced apart in the schedule. I can reorder posts with a simple drag-and-drop (something I do nearly every day, depending on their status), or edit them on the fly without leaving the calendar. It’s also immensely helpful to be able to scroll ahead (or back) a couple months to check out the tempo of my posting.

Editorial calendar plugin for WordPress

While you can use Google Calendar or your favorite calendar app to schedule topics and posts for your blog, none of them are integrated the way this plugin is. When I discovered it, I think it changed my blogging life!

Stay consistent.

The main reason for organizing your posts is to stay consistent in your posting. Whether you choose to blog every day of the week or just once a week, maintaining a schedule of some sort develops a loyal readership.

If your readers have come to expect something new twice a week, try to give them that. If they’re used to seeing you post every day and you suddenly skip a week without warning, you risk making your blog appear unprofessional — not only to readers, but to potential partners, sponsors or advertisers as well.

Keep a running list of ideas for possible topics.

They don’t have to be complete ideas… Sometimes just a few choice words or phrases will jolt your brain down the line when you see them again. I usually sort my ideas by season (spring and summer, fall and winter) or by genre (gardening, cooking, traveling), so when I need a spark for a new post or try to plan out my writing for the month, I have a list of timely subjects to refer to.

I keep this list in Evernote Premium but also love the Quick Drafts app on my iPad, which is a bare-bones note-taking app. (I use Quick Drafts most when I’m on the go, as the app opens to a blank page that automatically saves when you close it — no need for titles, dates or tags, or even opening a new document. Later, I can export my Quick Drafts note to Evernote if I need to.) At any given moment, I have enough ideas jotted down to fill up an entire year! Not all good ideas, but a good start.

The key is to write down your idea as soon as you think of it. It’s like trying to remember a dream… If you don’t write it down right away, the idea is lost forever in the nether regions of your brain. I can’t even count how many times I’ve thought of something brilliant, told myself I’d write it down when I got home, then spent the rest of the night stumped and frustrated.

Just about every week or every day, ideas and topics should be popping into your head like popcorn — quick, instantaneous, all over the place. Notice I said topics, not posts. Everyone struggles with writing now and then, but if you’re struggling just to come up with a topic, that’s a sure sign you’re burned out or not writing within your own interests.

Only (and always) write when you feel inspired.

I know, this seems like a no-brainer. But you’d be surprised at how many times you feel pressured to write, only to end up with blogger’s block that lasts for hours (even days) on end.

Inspiration often comes unexpectedly — whether from a conversation with a friend, a walk down the street, or a boring drive in traffic — and those fleeting thoughts can get lost if you don’t record them as they happen. Even if you can’t sit down at your computer to pull together a post, a note right at that lightbulb moment (I’ve been known to hand-write a whole paragraph in the margin of a newspaper) will help you remember the details so you can come back to them later.

For me, inspiration also comes in spurts. I try to write as soon as I feel that creative juice bubbling inside. At any given time, I have at least three dozen half-finished drafts in my WordPress, and I add to them whenever the mood strikes. Sometimes I even have ideas come to me in the middle of other, unrelated drafts, and I’ll have two posts going simultaneously on my screen while I frantically type it all out before I forget them. Research is incomplete, grammar is atrocious; it doesn’t matter, as I’ll eventually do an edit before I publish. With this particular post, I started it two months ago but finished it only two days ago, writing down one idea at a time as it came to me, and finally putting it all together into a cohesive post.

Sometimes, I’ll be inspired to write but not inspired to shoot the subject… and vice versa. I can’t tell you how helpful it is to look over all my drafts each month and have my pick of posts to put the finishing touches on; a few of them are always bound to catch my eye and I get excited all over again.

Only write what you feel impassioned about.

Another sometimes-overlooked but obviously understood no-brainer. Write what you feel passionate about, write about your life, write what you know. Do not write about the things you think others want to read — unless it meets one of the above criteria. Maybe it seems timely to write about a trending topic, but if you’re not really into it, it’ll just make the writing process slow and unfulfilling.

Not only do I write about what I know, but also what I’m interested in learning. That’s one of my favorite aspects of writing this blog — soaking in as much information as I can and presenting it in a way that other people can learn from it too.

The constant curiosity, the desire to learn, and the willingness to share… all of that forms the foundation for being your blogging best.

About Author

I'm a plant lover, passionate road-tripper, and cookbook author whose expert advice and bestselling books have been featured in TIME, Outside, HGTV, and Food & Wine. The No-Waste Vegetable Cookbook is my latest book. Garden Betty is where I write about modern homesteading, farm-to-table cooking, and outdoor adventuring—all that encompass a life well-lived outdoors. After all, the secret to a good life is... Read more »


  • Alistair Cruickshank
    January 6, 2018 at 2:38 pm

    Pleased to have found your blog post. My gardening blog has been on the go for 11 years now. I generally just wrote as I spoke (excluding the doric dialect, well, sometimest) My blog became quite successful. However the past year or so has seen a heavy drop in page visits. I have become obsessed with seo, grammar checks making sure I get the green lights with yoast. Doing this has reduced the traffic even further. I may take a break to gather my thoughts.

    • Linda from Garden Betty
      March 1, 2018 at 6:34 am

      Gardening blogs are quite seasonal, so it’s normal to have peaks and valleys throughout the year. Keep doing what you’re doing, and readers will find their way to you. 🙂

  • amyyoungmiller
    March 23, 2015 at 6:45 am

    Great tips! Have you written a post yet on how to effectively monetize your website? I’d be interested in reading your opinions on this!

    • Linda Ly
      March 23, 2015 at 10:35 pm

      Not yet, but I will definitely put that on the list. I’ve had a few other bloggers ask the same!

  • JimS
    February 2, 2014 at 2:43 pm

    Thank you so much. I’m starting a blog today! I may not actually post for a while, but I’m going to start putting my thoughts down and worry about organizing later. Your idea is pure genius! Pure inspiration!

  • Garrett Moon
    November 14, 2013 at 8:35 am

    Outstanding tips here. On thing that I think always makes blogging easier is writing about what you are passionate about, so I think you are spot on there. Thanks for the post!

  • Linda Ly
    November 13, 2013 at 4:49 pm

    I think publicity is half of what you put in (content creation, social media etc) and half pure luck. At least, it has been for me!

  • TibaultAndToad
    November 13, 2013 at 10:37 am

    Sound advice. I’ve been blogging for two years now and only recently do I feel like I’m settling into my own rhythm and voice. For a long time a felt all of these made up expectations and pressures to write about certain things or in a certain style. When I finally gave myself some freedom thats when things finally started to flow.

    • Linda Ly
      November 13, 2013 at 5:10 pm

      It sounds cliche, but I find that “be yourself” is the best advice for any blogger!

  • Micha
    November 12, 2013 at 8:42 pm

    Thanks for sharing this Linda! Consistency is definitely something I struggle with. I immediately uploaded the editorial calendar after reading this! xo

    • Linda Ly
      November 13, 2013 at 5:01 pm

      I want to come over and practice handstands with you. 😉

  • Susan Clark
    November 12, 2013 at 5:19 pm

    Thank you! I found your blog when we were starting our garden. I was talking about chickens, and there are your posts on everything I wondered about there. And now, in the last few weeks, I’ve seriously been studying on blogging for beginners, and WordPress basics, and you give me this! I really believe you are a Godsend! Not only the subject matter, your easy-to-absorb way of teaching, but the timing is so perfect for what is going on in my head! Thanks for following your heart!

    • Linda Ly
      November 13, 2013 at 2:15 pm

      Tomorrow I’ll post a page on resources for new bloggers, so you might be interested in that. Good luck with your venture!

  • Rozzie Mistry
    November 12, 2013 at 5:00 pm

    This is a fantastic post! It’s always interesting to see how other people put their blogs together. As someone who’s written fiction for as long as I can remember, I find blogging entirely different. For story ideas, I like to work on them and develop them in great detail in my head before writing anything down. I find if I just write it straight away I loose sight of where I’m going with it and end up stuck with an unfinished piece. I also find that if I forget it easily, then it wasn’t a great idea, because if it was, I can’t stop thinking about it and developing it. But because blogging is so factual, and often far shorter than a novel, and also more visual, I find I need to write down my ideas when I have them right away so I don’t forget, like you mentioned in your post. I’m using blogger at the moment, because I like the reading list feature on it the best, making it easy to catch up with my followed blogs far simpler than I find so with WordPress. (Not that I don’t like wordpress, its fantastic for more complex blogs, while blogger is simple). However, I’ve got an app for Blogger, and it allows me to actually create drafts directly in my blog, upload pics etc, then save them later to edit before publishing. This is great if I want to add some pics from my phone and some from my camera. I imagine WordPress might have a similar app though? Blogging is sure making better use of my phone too in terms of the number of garden related apps on there as well 😛

    • Linda Ly
      November 13, 2013 at 4:59 pm

      WordPress does have its own app for mobile publishing, and a few third-party apps let you blog on WordPress as well (I use BlogPad). You can also post by email or by bookmarklet. There are far more features available on WordPress (thanks to the many, many plugins out there), but Blogger is very user-friendly and works well for simpler blogs. I think both are great and depend entirely on the end user’s needs… as long as you can write, that’s all that matters!

    November 12, 2013 at 10:29 am

    Thank you for the tips. I’m going to install the editorial calendar when I have a moment. I always seem to have several drafts going and a ‘something’ to organize them would be amazingly helpful. I’d also love some tips on how you’ve publicized yourself. You’re success is inspiring!




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